Back Kempt.co.uk

Case Study - Freeway Fallguy Viral Game For RCA Label Group

Case Study Video

The Game

UGC - Users Screen-Capturing Freeway Fallguy

Over 25,000 un-prompted views of users playing the flash game! There have been many other UGC postings too.

Official Campaign Video

An example of a comment left:

"Wombia" Jan 09 says on YouTube
I got hooked on this band from playing the flash game made for this song freeway fall guy.

The Objective:

Reach and engage a wide audience with major cost efficiency
Drive significant traffic to the official video on YouTube and the official site

The Solution:

High impact, branded, viral, Flash game
Incorporation of music video as tease

The results:

3.8 million visits in first 4 weeks
Over 75% of total music video traffic was driven by the Flash Game
CPC over campaign life (5 months) of £0.014
Over 5.7 minutes average view time (26% up on industry average)

Sources: memecounter.com and youtube insight