Games

Kempt - Also Available in HTML5

We often get asked what we think of HTML 5 - a strange question - like any tool HTML5 is great if it's selected for the right job. I guess we get asked because we used to be known for our Flash games, HTML5 is the expected replacement and yet we've appeared to be more focussed on high-end mobile app-games. However, between these major releases we have managed to get a few HTML5 games done and so we thought it was long-past time to do a bit of a run-down!

Stunt Guy 2.0 - HTML 5 Edition:

At Kempt we don't believe in doing experiments on our client's money or time (unless that's explicitly what they've asked for) so - if there's a new technology or approach we want to try out, we'll often come up with a self-inititiated project through which we can do the required learning. When it came to trying out HTML5 we didn't need to think very hard to come up with a idea. I don't know about you but we're obsessed with retro-games - particularly the cheap LCD ones you used to get in corner shops back in the late 80s - so, we decided to build our own one!

Check out Stunt Guy LCD Edition here.

Red Bull Focus - Test Games


This one is really interesting - produced as a 5-way partnership project between Kempt, Red Bull, Prime Decision, YNC and Hover - we worked closely with Prime decision to create a suite of games which would be a truly credible and scientific measure of focus without losing the all-important enjoyment of playing - a tough brief but hugely enjoyable to work on and I think the results speak for themselves!

Check it out at http://focus.redbull.com.

Activia Fruit Fusions - Puzzle Game

This one's hot off the press, released a few weeks ago and produced for Danone with our lovely partners at MEC. It's a simple tile-matching game designed to compliment their above the line activity for the new Fruit Fusion flavours they've just launched. The game runs flawlessly on both desktop and mobile devices and is largely being deployed as a rich media ad campaign via banners on several major networks but you can play it right now at http://danone.kempt.co.uk.

So, there you go! Can Kempt do HTML5? We sure can, how about we do one for you?!


Games, Advertising & Kart Fighter 3 Hits Windows Phone.

The last week or so has been a historic one for the Advertising and Games industries. Obviously the big news is that Red Bull Kart Fighter 3 was released on Windows Phone today (yaaay!) but, interestingly, its release coincides with the massive clang of a giant penny finally dropping in the Advertising industry.

You see, until now, the advertising industry really hasn't understood games at all - let alone how it could use them effectively. The reason for this is fairly simple - Advertising people just don't really play games. It's an industry that tends to attract intelligent, ambitious, sociable and, often, beautiful people who are really far too busy with social engagements and their career to set aside hours to play the latest AAA title. Indeed, even now that the iPhone has become uniform, they don't tend to use it for play - they're far too busy keeping up with their 1000+ Facebook friends, pretending that they get value out of using Twitter and watching out "fail" videos on YouTube.

Anyway... that lack of understanding appears, at last, to be changing. Late last week IAB UK published a report on games which broke the news that a) pretty much everyone plays games and b) most players are quite happy to accept advertising in games in exchange for free content and then the Wall Street Journal waded in with its (apparently unrelated) article "Are Mobile Games The Next Great Ad Medium?".

Obviously this news wasn't much of a surprise to us and it won't be to many of you either but, it's safe to say, that it will come as a surprise to most of the advertising industry. Of particular interest to them will be the revelation that the majority of mobile gamers are in-fact female.

Anyway, how does this relate to Kart Fighter 3? Well, most obviously it's living proof of the fact that games can indeed be used as a hugely effective advertising medium. Over its lifetime it's had millions of installs and engagements which has huge advertising value. However, if that weren't enough, Kart Fighter is not just an advergame any more - it's a full-blown Free 2 Play game which is actively generating revenue for the brand...

Kempt, ahead of the curve? Undoubtedly :)

Interested in checking out Red Bull Kart Fighter 3 - do so here!:
For iPhone/iPad - For Android - And now, Windows Phone

Or Read the official Press Releases from Red Bull here:
Ten million installs for Red Bull Kart Fighter World Tour: http://j.mp/1xTkDj4
6 million installs for Red Bull Kart Fighter 3 http://j.mp/1vNuKa2

Reg the Roadkill & More!

Today sees the start of an exciting series of Kempt releases. Today we've launched:

Reg the Roadkill: a sadistic take on the classic "Frogger", 100% free and iOS exclusive - https://itunes.apple.com/app/reg-the-roadkill/id889158781

Stunt Guy 2.0 1.3: A massive content update featuring:
  • All-New "Banana Time" wheel of fortune-style mode
  • 2 new 5-level films taking the total to 35 levels of mayhem
  • New and improved challenge-mode featuring Nurse Long
  • A new look for Gail Stunt.
  • bug-fixes, refinements and more!
And if that wasn't enough, in two weeks time we're also hoping to release the first version of Stunt Gal: http://www.themagnificentstunts.com/stunt-gal/ - it's an ambitious target, but I reckon we can do it!

So, why the sudden flurry of activity? It's almost as if there's something really big on the horizon huh?!


Stunt Guy 2.0 - 17th April, Whoohoo!



Ladies and jellyspoons, it's our pleasure to announce that Stunt Guy 2.0 will launch world wide on the 17th April 2014.

In Stunt Guy 2.0 Guy and Gail build on the sterling work they did in the first instalment but this time we've added a ton of new features, cars, roadkill...yes, roadkill and explosions. It also features a "free to play" model which endeavours to charm you into submission - we hope it works.

Find out more at: http://www.themagnificentstunts.com/stunt-guy-2/ and on the App Store On Thurs!

Stunt Guy 2.0 Teaser Trailer Live!

Sometimes, given that not so long ago we used to describe ourselves as a Marketing Agency, we're staggeringly bad at telling people what we're up to. My only defence is that historically our role was about creating amazing marketing assets and not getting people to them... well, that's my excuse!

Anyway, in a bid to becoming better communicators we've put together a short teaser trailer for Stunt Guy 2.0 which is now approaching beta - hope you like it!

Now Recruiting Alpha-Testers

Hi all, great news! After months of sitting in a dark room working on super-secret (well, okay... badly communicated) stuff we're finally ready to start showing off some of the fruits of our labours.

As you may be aware, we're currently working on two new games for

The Magnificent Stunts

- Stunt Gal - A side-scrolling platformer and the blockbuster remake of Stunt Guy, originally entitled Stunt Guy 2.

We're running a small-scale alpha-test for both these games and there'll be prize draws for people that provide useful feedback from testing the games.

Sorry! Applications are now closed!

Kart Fighter 3 Races Back Up the Charts

Last week saw another milestone on the epic journey that is Red Bull Kart Fighter with the release of KF3 1.1 - a significant content update which featured a new location (Forge Ahead - a fantastical steel mill set in the icy tundra) as well as new Kart Skins, usability enhancements and the odd bug-fix.

Gladly this release appears to have been received rather well as now being featured heavily around the App Store (including "Best New Game" thanks Apple!) and it's quickly climbing the charts again. The release version got into the top ten overall in most countries worldwide so it'd be awesome to see this update do even better. Dare we dream of the top spot?!


If you haven't already then check out Kart Fighter 3 now:

  • On iOS - https://itunes.apple.com/app/id657317760
  • Or Android - https://play.google.com/store/apps/details?id=uk.co.kempt.KartFighter3

Stunt Guy Hits Blackberry & Android!

The last couple of weeks have been touch busy at Kempt HQ particularly with the the Stunt Guy project which saw two massive steps in its evolution: First we had the with the release of V1.3 (which we feel is probably the definitive release) as updates for the existing Android and iOS apps. However - excitingly - Stunt Guy 1.3 is also now out on Blackberry too!

We'd love to hear what you think so check it out on your platform of choice using one of these links:

Android (FREE!) - http://j.mp/StuntDroid
Blackberry (99c) - http://j.mp/StuntBBerry
iPhone/iPad (FREE!) - http://j.mp/StuntGuyiOS

There's also a full version on iOS which is currently available on sale for the bargain price of 69p/99c.

I look forward to hearing your reviews - Happy playing!

 

Red bull Kart Fighter 3, Launch - Boom!


Well, after 8 months of back breaking - well, finger-breaking - work from the team, Kart Fighter 3 is finally out in the wild.

It's hard to describe the feeling you inevitably get at the end of a project like this - it's a weird mixture of pride, relief and anticipation but with a strange undercurrent of total mental exhaustion. The funny thing is that you're so focused on the end goal of finishing the damn thing that you totally forget all the work that happens after you launch - checking the app-store, hustling for reviews, telling important contacts, chasing down irritating little bugs and, of course, writing posts like this one.

If I could offer any advice to would-be developers or clients it would be this: At the end of a project like this make sure you make time to access what you've achieve, pat yourselves on the back a bit and, most importantly, allow the team to recuperate a little before pushing on. Perhaps send them to the Bahamas for a while? About a year would be perfect :o)

Anyway... gladly... Red Bull Kart Fighter 3 Appears to be a mahooosive success, whooohooo!

The game launched in the App-store on the 18th (yesterday) and already it's rocketed up the chart. Within about 24 hours it was the #1 racing game in most territories worldwide and right now it's sitting at #20 in the overall chart in the UK which is fricking amazing. The full marketing campaign starts on the 25th next week so goodness knows what'll happen then!

Anyway - if you happen to be one of the (very) few people who haven't downloaded it yet then get on it!

iOS: https://itunes.apple.com/app/id657317760

Android: https://play.google.com/store/apps/details?id=uk.co.kempt.KartFighter3

Check out the press releases from Red Bull here:
Ten million installs for Red Bull Kart Fighter World Tour: http://j.mp/1xTkDj4
6 million installs for Red Bull Kart Fighter 3 http://j.mp/1vNuKa2

And let us know what you think on the shiny-new Kempt Facebook page!: https://www.facebook.com/kemptgames

Enjoy!

Dev (not) Required - Nice Hair Essential

*** Update - I should probably say that we filled this job... Sorry if you found this and got excited... we are always on the lookout for talented people with cool hair though. ***

Hiya,

Let's cut to the chase. We're an awesome games studio in Canterbury, Kent. We specialise in producing games for brands but also publish our own games. We rock.

We need an equally rocking PHP & MySQL developer with cool hair and skills in:
  • PHP
  • MySQL
As well as being hardcore in PHP/MySQL we'll give you bonus points if you can show us skills or knowledge of:
  • Facebook API
  • Linux administration
  • Java
  • HTML5
  • C++
  • AS3
  • Playing music, particularly drums... we've got guitar, bass and keyboards nailed.
Interested? Great, drop us a line! (We don't really give a shit what your hair looks like though.)

Gamification - Inside Out Magazine

This morning I was hugely pleased to receive a copy of the article that I contributed to for "Inside Out" - the (rather brilliant, as you might expect) magazine published by the Institute of Internal Communication. I think it's a brilliant piece and I'm hugely excited about the potential in the area of internal comms - particularly as that's where this all started 12 years ago! Anyway hope you enjoy the article, I'm off to try and find a way to get my head through the door...

Kempt Enter Kart Fight!

By now you’ve hopefully seen our recent game “Kart Fighter” for Red Bull (if not, grab it from the App Store or play at redbull.co.uk now!). What you might not realise is that the game is only one part of a much bigger campaign which centres on the Kart Fight championship - currently being run at Kart centres around the UK. Today I took a team of five drivers to the Teamsport track in North London to chance our arm as it were.

The Teamsport staff were amazing throughout our visit, however they were slightly surprised when we informed them that we wanted to enter the competition since we’d have to do pretty well to beat the qualifying time of 26.5 seconds and none of us had ever been there before. It was with a little trepidation therefore that we made our way out onto the track for our first session.

15 minutes/30-ish laps of good (and largely clean) racing later we came in to inspect our performance. Staggeringly, every one of us had beaten the qualifying time by a pretty decent margin. It was with much gusto therefore that we went out for our second, third and fourth sessions! Session by session our lap times were improved, by the end of it even our slowest entrant (me) was a whole second faster than the target time (no mean feat with my weight on board!), three of us managed to get under 24.5 and our fastest time overall was 24.28, set by the amazing Mr Fryer.

So… unless there are some staggeringly good drives over the weekend it looks rather like some/all of us will be in the semi-finals and with a little luck one or more of us will be competing at the Kart Fight final in September! You can grab tickets by playing the game, hope to see you there!

Play the web game here: http://redbull.co.uk/kartfighter
Download the App from: http://bit.ly/kartfighter
Check out the chart success at: http://bit.ly/VCKartFighter

Guardian Live Q&A: Getting a job in the games industry

From 1pm 'til 4pm on Tuesday the 19th (tomorrow!) I'll be participating in a live Q&A on the Guardian site with the aim of offering some  incite into careers in the fairly impenetrable games industry.

Obviously I'm extremely well qualified to advise on this as I myself have been *trying* to get into the games industry for about the last 14 years!

Please do come along if you're interested, it's running here: http://careers.guardian.co.uk/careers-blog/games-industry-careers

High Honours for Kempt in the Neopies!

This week we were hugely pleased to hear that we'd received the honour of "Best New Game" in the third annual Neopies - the Neopets.com equivalent to the Oscars! Our game "Jumpin' Gem Heist" took the top spot in the category and one of our other recent Neopets games "Hannah and the Kreludor Caves" came in joint third.

We'd like to take the opportunity to thank the users of Neopets.com for playing our games and voting for us but most importantly thank our wonderful, wonderful clients there. We've massively enjoyed working with you all over the last couple of years and are very appreciative for your support.

You can check out these awards and more on the Neopies page.

Unstoppable Launch and TIGA Event.

Well it's been another big week for us here in the Kempt Cave. Our latest and greatest game which promotes the stunning new movie Unstoppable launched on Wednesday and is currently rocketing around the web, please do give it a try, it's a little bit different for us but I think you'll agree it's both very original and very enjoyable! As ever you can find the game all over the place but why not check it out over on Newgrounds.com.

In other news we're very pleased to say that the Kempt Showreel is about to pass 40k views on YouTube! This is brilliant if for no other reason than it's already received more traffic than most commercial viral videos get in their lifetime and the traffic is still growing! Awesome stuff.

And finally, on Wednesday I was privileged to speak at a seminar organised by the awesome people at TIGA. The event was packed to the rafters and excluding myself there were some awesome speakers. A huge well done to the TIGA team for putting on such a great event and to the hosts, Escape Studios in Shepherds Bush who have very kindly put our showreel up on their site.
Well that's it from me, have a fab weekend everyone!

Cheers

C

Announcing the Kempt Showreel 2010!

Well, it's been 7 years, six of which building flash games and finally after all that time we've gotten round to doing a showreel! So, sit back, relax and watch 6 years of bloody hard work flash in front of your eyes in about 4 minutes!



Props to Mr Fryer who did an awesome job on the edit, the whole team for their hard work on these awesome games and the Wildhearts who hopefully won't mind us using this track on the video!!!

Please do let us know what you think.

Uphill Vegas: letting our hair down with Elvis


When building an advergame a lot of our energy goes into the strategy - how do we appeal to the right audience, is there a concept that feels consistent with the message and so on. It can be a complex task and so once in a while it's great to have the opportunity to let our hair down and just make a fun game for the sake of it.

A perfect example was when Spil Games - the giant casual gaming portal - asked us to build a driving game where the only criteria was feel-good fun for millions of users. The result of this is our latest release, Uphill Vegas. If I tell you that it stars an Elvis impersonator driving a pink Cadillac whilst strumming the guitar and pulling shapes then you're going to want to play it, right?

Huzzar for the Bank of England!

Let's hear three cheers for the Bank of England, hip hip... no? Well okay, I guess in these uncertain times it might seem a little strange to be celebrating such an institution but for the time being I'd like you to set aside your concerns over your mortgage, pension fund and the like and have a quick look at something that the BoE have put together to help explain inflation: "The Monetary Policy Balloon".

I love this... I mean I REALLY love it... I want to have it's babies. This is a fantastic example of how you can communicate quite complex information simply and effectively through play. Okay so it's probably aimed at a slightly younger audience than me and it does suffer in places from being a little pedestrian but personally I don't think it takes a lot of imagination to see how this could be developed into something really informative and effective for all ages.
Anyway, these are relatively minor quibbles... I think that, given who they are and how well this works, the good old BoE deserve real praise. I only hope that next time they want to do something like this they give us a call so we can make it even more brilliant!