Stunt Guy 2.0 Launch Update (Facebook)

I'm going to try and document the launch of Stunt Guy 2.0 over the next few days, they've been so many findings already and I'm sure other people will find them useful.

I've just added a news update to our Facebook but the key finding thus far would appear to be that it is totally possible to get into the top 20 without getting any App-Store features at all! Once I work out how... I'll feed back!

*** Update *** The Facebook post below is, in fact, incorrect. One thing I've learnt is that - for some reason - it takes App Annie and App Figures 12-24 hours to pick up on features. Since writing this i'm pleased to say that we picked up the following features:

Best New Games (iPhone) - Brazil, China, Japan
Best New Games (iPad) - Brazil, China, Japan, Turkey

Needless to say we are super-pleased with this and relieved that we managed to get the Japanese translation done in time - we're looking into getting the other localisations done this week.


IPC Rubber-Stamps Kempt?

In an interesting turn of events IPC have announced the launch of IPC Play which offers the production of bespoke Advergames to clients, primarily - by the look of it - large media agencies.

This is an interesting turn of events for Kempt, on the one hand it's not ideal to have a one of our media partners turn into a new competitor (particularly when backed by a very large publishing company) but on the other hand it's quite positive. It's yet further evidence that games as an advertising medium are being taken extremely seriously which can only be good for us and for our burgeoning little industry.

I wish them the very best of luck with the endeavour but (obviously) I would be very happy to speak to any agencies who want to get an alternative point of view on their briefs :o) I'm sure we can be extremely competitive with IPC Play for a number of reasons:
  • Our 9 years of experience of using games as branded content means that we have a wealth of technology and knowledge to draw from allowing us to craft more sophisticated and robust solutions.
  • Our creative standards are a lot higher than most and we aren't confined to a house style of any kind.
  • Our business is not crippled by having to pay dividends to silent shareholders.
  • We are not affiliated to any one media partner so, when it comes to promotion, we can shop around for the best provider and deal.
  • We're really, really cool.
Anyway, i could go on but once again, good luck IPC and thanks for adding your seal of approval to our industry!