Red Bull

Kempt - Also Available in HTML5

We often get asked what we think of HTML 5 - a strange question - like any tool HTML5 is great if it's selected for the right job. I guess we get asked because we used to be known for our Flash games, HTML5 is the expected replacement and yet we've appeared to be more focussed on high-end mobile app-games. However, between these major releases we have managed to get a few HTML5 games done and so we thought it was long-past time to do a bit of a run-down!

Stunt Guy 2.0 - HTML 5 Edition:

At Kempt we don't believe in doing experiments on our client's money or time (unless that's explicitly what they've asked for) so - if there's a new technology or approach we want to try out, we'll often come up with a self-inititiated project through which we can do the required learning. When it came to trying out HTML5 we didn't need to think very hard to come up with a idea. I don't know about you but we're obsessed with retro-games - particularly the cheap LCD ones you used to get in corner shops back in the late 80s - so, we decided to build our own one!

Check out Stunt Guy LCD Edition here.

Red Bull Focus - Test Games

This one is really interesting - produced as a 5-way partnership project between Kempt, Red Bull, Prime Decision, YNC and Hover - we worked closely with Prime decision to create a suite of games which would be a truly credible and scientific measure of focus without losing the all-important enjoyment of playing - a tough brief but hugely enjoyable to work on and I think the results speak for themselves!

Check it out at

Activia Fruit Fusions - Puzzle Game

This one's hot off the press, released a few weeks ago and produced for Danone with our lovely partners at MEC. It's a simple tile-matching game designed to compliment their above the line activity for the new Fruit Fusion flavours they've just launched. The game runs flawlessly on both desktop and mobile devices and is largely being deployed as a rich media ad campaign via banners on several major networks but you can play it right now at

So, there you go! Can Kempt do HTML5? We sure can, how about we do one for you?!

Kart Fighter 3 Races Back Up the Charts

Last week saw another milestone on the epic journey that is Red Bull Kart Fighter with the release of KF3 1.1 - a significant content update which featured a new location (Forge Ahead - a fantastical steel mill set in the icy tundra) as well as new Kart Skins, usability enhancements and the odd bug-fix.

Gladly this release appears to have been received rather well as now being featured heavily around the App Store (including "Best New Game" thanks Apple!) and it's quickly climbing the charts again. The release version got into the top ten overall in most countries worldwide so it'd be awesome to see this update do even better. Dare we dream of the top spot?!

If you haven't already then check out Kart Fighter 3 now:

  • On iOS -
  • Or Android -

Red bull Kart Fighter 3, Launch - Boom!

Well, after 8 months of back breaking - well, finger-breaking - work from the team, Kart Fighter 3 is finally out in the wild.

It's hard to describe the feeling you inevitably get at the end of a project like this - it's a weird mixture of pride, relief and anticipation but with a strange undercurrent of total mental exhaustion. The funny thing is that you're so focused on the end goal of finishing the damn thing that you totally forget all the work that happens after you launch - checking the app-store, hustling for reviews, telling important contacts, chasing down irritating little bugs and, of course, writing posts like this one.

If I could offer any advice to would-be developers or clients it would be this: At the end of a project like this make sure you make time to access what you've achieve, pat yourselves on the back a bit and, most importantly, allow the team to recuperate a little before pushing on. Perhaps send them to the Bahamas for a while? About a year would be perfect :o)

Anyway... gladly... Red Bull Kart Fighter 3 Appears to be a mahooosive success, whooohooo!

The game launched in the App-store on the 18th (yesterday) and already it's rocketed up the chart. Within about 24 hours it was the #1 racing game in most territories worldwide and right now it's sitting at #20 in the overall chart in the UK which is fricking amazing. The full marketing campaign starts on the 25th next week so goodness knows what'll happen then!

Anyway - if you happen to be one of the (very) few people who haven't downloaded it yet then get on it!



Check out the press releases from Red Bull here:
Ten million installs for Red Bull Kart Fighter World Tour:
6 million installs for Red Bull Kart Fighter 3

And let us know what you think on the shiny-new Kempt Facebook page!:


Another Chart Hit For Red Bull!

Last week the latest iteration of Kart fighter (our hit racing game for Red Bull went live in the app-store, this time it's multi-language and has been released worldwide and so we were very excited to see what might happen.
I'm very pleased to report that Kart Fighter - World Tour is another mahoosive hit! It's already topping charts all over the world (several no. 1 app, 100s of no. 1 spots in the categories, top 25 app in 40+ stores).

So, the world appears to agree that Kart Fighter World Tour is cool, and why wouldn't they? It's Fun, free, features 13 locations with 3 tracks each, 3 different karts and awesome upgrades, it's available online, on iOS and on Android so what are you waiting for? Go play it!

Get it for iOS (iPhone, iPod, iPad).
Get it for Android (phones and tablets).
Or play now online!

Kempt Help Red Bull to Fill Ultimate Summer Jobs

I’m hugely proud to announce the launch of our latest project for our amazing clients at Red Bull, this time in their quest to find five interns for the Red Bull Racing team!

Many brands would have done this the easy way, ask around the management to see if anyone had a son or daughter that wanted to do it or possibly put a post on their site, but that wouldn’t be the Red Bull way would it?! No… Red Bull wanted to turn it into an opportunity available for anybody, centred around an online aptitude test… gulp.

Last year, with much excitement (and a little trepidation), Kempt accepted the challenge to create the test and I’m extremely pleased to say that the project is an enormous success. The result is enjoyable and approachable and yet simultaneously challenging and totally credible. It’s a credit to the vision of our clients and the hard work put in by both teams.

So, one question remains: Is this Gamification? It takes a real world business challenge and applies game mechanics to solve it. I think so, and what’s more I think it’s one of the best examples I’ve seen.

Intrigued? Check out the test/application and Red Bull’s own announcement.

Success for Red Bull Speed Jam!

Well, after months of hard work the big day came, Saturday (3rd Sept) saw a host of Red Bull Athletes, some of the UK’s top karting talent, oh… and 15,000 spectators descend on Cardiff Bay for Red Bull Speed Jam.

The day kicked off with a spectacular aerial display by the Red Bull Matadors and then we were treated (for example) with displays featuring The Red Bull F1 Car, Nascar, motorbike stunts, burnouts by the bucketful and of course the semi-finals and final of Red Bull Kart Fight (on which Kart Fighter is based), as you might expect the event was non-stop adrenaline from beginning to end.

All in all it was a wonderful day. I for one can’t wait until next year!

Kempt Enter Kart Fight!

By now you’ve hopefully seen our recent game “Kart Fighter” for Red Bull (if not, grab it from the App Store or play at now!). What you might not realise is that the game is only one part of a much bigger campaign which centres on the Kart Fight championship - currently being run at Kart centres around the UK. Today I took a team of five drivers to the Teamsport track in North London to chance our arm as it were.

The Teamsport staff were amazing throughout our visit, however they were slightly surprised when we informed them that we wanted to enter the competition since we’d have to do pretty well to beat the qualifying time of 26.5 seconds and none of us had ever been there before. It was with a little trepidation therefore that we made our way out onto the track for our first session.

15 minutes/30-ish laps of good (and largely clean) racing later we came in to inspect our performance. Staggeringly, every one of us had beaten the qualifying time by a pretty decent margin. It was with much gusto therefore that we went out for our second, third and fourth sessions! Session by session our lap times were improved, by the end of it even our slowest entrant (me) was a whole second faster than the target time (no mean feat with my weight on board!), three of us managed to get under 24.5 and our fastest time overall was 24.28, set by the amazing Mr Fryer.

So… unless there are some staggeringly good drives over the weekend it looks rather like some/all of us will be in the semi-finals and with a little luck one or more of us will be competing at the Kart Fight final in September! You can grab tickets by playing the game, hope to see you there!

Play the web game here:
Download the App from:
Check out the chart success at:

Top 10 App for Red Bull

Whoa what a week it's been at Kempt HQ! We had the BIMA schools challenge final where our schools came second and fourth, we've been at the very excellent Children's Media Conference in Sheffield and to top it all off, our new game "Red Bull Kart Fighter" which we released on monday has stormed straight into the charts and is currently sitting pretty in the top ten! It's a great game, grab it free now from:

Wot no iPhone? No problem, you can play the flash version over at the Red Bull site: